Samsung’s latest GS4 ad trolls Harry Potter

BY

Published 5 Aug 2013

NSFW AI Why trust Greenbot

We maintain a strict editorial policy dedicated to factual accuracy, relevance, and impartiality. Our content is written and edited by top industry professionals with first-hand experience. The content undergoes thorough review by experienced editors to guarantee and adherence to the highest standards of reporting and publishing.

Disclosure

wizard

The guys at PhoneArena have discovered an ad on Samsung Taiwan’s YouTube channel that’s pretty outrageous. It stars a young woman with a Galaxy S4, who is sitting with her fellow pupils in what’s obviously a rip-off of the school for wizards in the Harry Potter films. When she gets caught using her phone in the classroom, her professor demands she stand before the class and show them the magic she’s capable of performing. As expected, she uses the gesture controls to play some music, look up the weather, and other such gimmicks.

http://youtu.be/W3UZy5bwCYA

Will this ad sell more GS4 units? Probably not, but it’s definitely interesting to see how phones are marketed in different parts of the world.