HTC has launched a new ad to promote features of its flagship phone, the HTC 10. The advert aims to promote some key features that the company believes are the crucial selling points of the phone, namely the BoomSound, UltraSelfie camera and design.

If you have been living under a rock for the past few weeks, you might not know this but, the internet has been rife with discussions of the HTC 10‘s camera and sound quality. HTC has highlighted these features, along with a surprising few others.

https://www.youtube.com/watch?time_continue=40&v=y19hRz3yUNU

The advert begins with HTC highlighting the double chamfered unibody design. Though it doesn’t say it in as many words, or any words, the advert plays up the design aspect of the phone.

From there, the focus then shifts to the rear camera and then the front camera. HTC then boasts about the world’s first dual optical image stabilisation and the UltraSelfie mode on the front camera, which uses screen flash to brighten the image. This camera has a 5MP sensor with an aperture of f/1.8 with 1.34µm pixels.

This is where HTC then goes and highlights the 5.2-inch 2K display of the phone. At the time of unveiling the handset, the company had boasted that the panel boasts a touch latency that is lower than the likes of the Galaxy S7.

HTC also highlights its UI at this point, which is loaded with themes and has what HTC calls a Freestyle Layout. This customisation allows you to move icons and place them anywhere on the screen as per your convenience and preference.

They then highlight the battery life of the phone as being 2 days long. Sure, the HTC 10 might be able to get through a day of heavy use, but a two-day battery life from a smartphone with a 3,000mAh battery and a Quad HD resolution display is unrealistic to expect.

Finally HTC highlights the BoomSound system. The HTC 10 uses a more conventional speaker location — located at the bottom — as opposed to HTC’s past designs where the speaker was located in the front and made their phones unusually large. This is paired up with another speaker that is found at the earpiece. Bass range of tones are produced by the bottom speaker, while the mid and high frequencies are rendered by the speaker at the top.

For all that has been highlighted, the HTC looks like a solid competitor for the flagship phones currently launched.

What do you think about the HTC 10?