After selling consumer hardware for a few years now, Google today finally unveiled its first Google branded shop — the aptly named Google Shop.

The store is a “shop in shop” located inside Currys PC World in London’s Tottenham’s Court Road. Google will be displaying and selling a wide array of Android smartphones, tablets, Chromebooks and Chromecasts at the store.

“We’re incredibly excited to launch this space – the first of its kind anywhere in the world – in London with Currys PC World.

“The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life.

Google has setup many in-store experiences to showcase its various softwares, including:

• An immersive surround screen installation called “Portal”, where users can “fly” through any part of the planet through Google Earth;
• A Doodle Wall where budding graffiti artists can use digital spray cans to paint their own take on Google’s iconic logo, which they can then share on social media; and
• A Chromecast Pod where customers can enjoy Google Play Movies, YouTube and more, all cast through a Chromecast dongle that converts any TV into a smart TV.

Google is also hoping to hold regular classes and events for the public that will range from explaining them methods to keep themselves secure online, properly using their Android device and more. It will also be offering “Virtual Space Camps” to teach basic coding skills to children.