Admit it: Now is the virtual buddy you’ll never be able to live without. It manages to always delivers relevant news, alerts, other essential information throughout the day without prompting it, with its latest update it’s about to get even more powerful.

The ll Street urnal reports that is rolling out an update today that will allow third-party apps to integrate directly with Now. Apps like Airbnb, eBay, ft, numerous others will directly deliver information without you having to actually open up the app. For instance, if you were previously searching for a charming bungalow on Airbnb, Now might later produce a card about that cute little place to remind you to book that weekend getaway you’ve been on the fence about.

told the urnal that the update will introduce over 40 new cards. None of the data routed through Now will be shared with third-parties, either, though some of the cards will obviously be triggered by location. The integration is totally optional, too, you’ll be able to disable it from Now’s settings once the update is available on your device.

Now can pull lots of data from other apps through the email notifications they send you, but this direct app integration is new.

y this matters: Now is arguably one of the better reasons to use ‘s services, the more powerful it gets, the harder it is to live without. ’s idea behind all of this is that you should get the information you need when you need it, without even having to ask.

There will still be privacy concerns related to this latest announcement, even though swears the information won’t be shared with third-parties. That’s the paradox of being a Now user: you have to h a lot of information in order to really benefit from it.