Setup
Setting up my contacts was somewhat inconsistent. I received several Unable to send invitation errors for SMS and email invites. The absence of Cyber Dust users is another problem. My contacts are filled with early adopters. Only one had an active Cyber Dust account. An app will undoubtedly take time to grow its user base. Still, the need to convert all one’s friends to Cyber Dust is unappealing in an already crowded, fragmented messaging space.
Like Snapchat, Cyber Dust’s Blast feature sends photos. Android users can draw on them or emoji monkeys to a group of others. Nothing is as exciting as a notification that someone has sent you a monkey.
Flash notifications alert you to incoming messages, images, or monkeys.
Cyber Dust also attempts to tap into its inner Twitter with celebrity accounts you can follow. Of course, Cuban is there as +BlogMaverick. In a multitasking world, having messages that disappear after 30 seconds is more of a nuisance than a security feature. Too often, I prefer to reference a past conversation or check an address that a friend sent me. Cyber Dust tries to resolve this by allowing you to pin messages for later reference. However, deciding when to save conversations is an extra cognitive task I usually don’t wish to exert.
Target Users
Cyber Dust will probably work for those with specific use cases in mind. Ranging from business negotiations to NSF conversations better left off the record. But you’ll have to convince your friend’s colleagues to start using it first.
The need for more digital privacy is a serious issue, and companies like Facebook are pushing their private messaging solutions. Cyber Dust comes far short of its lofty ambitions. Joining a crowded field of messaging apps fighting to not save your messages.